Destination Ontario has developed a Content Toolkit for tourism stakeholders to leverage the ‘Where Am I?’ brand platform. The Content Toolkit is a guide for industry on how to align with the creative platform, provides campaign assets and shares details on how you can implement the brand into the promotion of your own Ontario destination, product or experience. Destination Ontario’s Content Toolkit includes guidance on writing calls to actions, the use of photography to create intrigue, appropriate print fonts and tips for social, digital and content marketing executions.
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Over the past two years, Destination Ontario’s ‘Where Am I?’ campaign platform has been extremely successful. The campaign is emotionally engaging and delivers excitement for the range of diverse products and experiences across Ontario. It also reaffirms travellers’ affinity towards Ontario. In Ontario alone, the campaign has generated 855,000 trips and $115M in tourism expenditures (Source: 2016 Ispos, 2017 – KANTAR TNS). The campaign has also been instrumental in driving over four million visits to the ontariotravel.net website, 1.15 million leads to our Ontario partners and garnered numerous marketing awards.
If you have any questions, please do not hesitate to contact Narvin Singh, Director, Partnerships & Regional Relations at firstname.lastname@example.org or at (416) 325-2761.