Lennox & Addington County is home to many unique tourism products as well as a variety of top-notch events that are enjoyed by both residents and visitors alike. From now until February 28th, the Lennox & Addington County Economic Development Office is accepting applications for the Tourism Activation Program. The goal of the funding is to create additional unique experiences that will further increase visitation to L&A.

For the second consecutive year, $20,000 in funding is available to L&A-based businesses and event organizers for new event creation, event enhancement or new/enhanced tourism product development. Funding requests can be for a maximum of $2,500 per application. Funding will be equally available for tourism businesses and event organizers in each of Lennox and Addington’s four partner municipalities: Township of Addington Highlands, Town of Greater Napanee, Loyalist Township and the Township of Stone Mills.

Examples of event enhancements include incorporating live music, local food or other exciting additions that will draw visitors from further afield and make for a more memorable experience. Potential new events could include music concerts, sporting events or other unique offerings.

In addition to the funding, applicants will have the opportunity to meet with County staff to discuss their project and to explore potential marketing partnerships and ways that they can tap into Lennox & Addington County's "Naturally L&A" tourism marketing brand campaign.

An information session about the Tourism Activation Program is scheduled for Tuesday, February 4th at 7pm at the Lennox & Addington County Museum & Archives, located at 97 Thomas Street East in Napanee. County staff will speak about the program and discuss potential projects in further detail.

Applications are being accepted until February 28, 2020 at 4pm. Potential applicants are strongly encouraged to attend the information session or contact Rob Plumley, Community Development Officer at 613-354-4883 ext. 3271 or rplumley@lennox-addington.on.ca. The application is available by visiting www.NaturallyLA.ca.