Small Business Resources: Promoting Your Business Online
The County of Lennox and Addington Economic Development team have created a list of resources to help conduct your business differently and with opportunities. Throughout this challenging time for businesses, we are here to help. Check out the list of resources below to get your business online. Whether it's setting up a Facebook business page, or creating your virtual store using Shopify, we hope these options can be an asset to your business.
Have questions? Need additional business support? Click here to get in touch with us.
Promote Your Business Check List
Includes continuing to do what you currently are, updating people and your customers on changes to your business, using social media, and utilizing online tools to sell your products.
Connect Your Customers To Your Products
This guide lists the pros of connecting your customers to your products so that you are able to find the options that best suit your business.
How To Set Up A Facebook Business Page
This guide gives you step by step instructions on how to set up your Facebook business page. Also included is a YouTube video tutorial link.
Sell Remotely Using Facebook
This guide shows you the different options available for selling your products using Facebook.
A Guide To Setting Up Shopify
Set up a Shopify store for your business in 15 minutes! Download the guide here.
For additional resources visit www.shopify.ca.
Set Up A Free Google My Business Account
Engage with customers on Google for free with a Google My Business Account. Your free business profile allows you to easily connect with customer across Google Search and Google Maps.
How to use Google Ads to promote your business
Learn pay per click (PPC) terms, bidding stategies, and best practices to create effective advertisements on Google Ads.
Payment and Shipping Options for Small Business
Save on shipping with Paypal and Canada Post, and learn how to utilize their integrated shipping tool. Plus check out the other payment options available for your business. Download the guide here.
E-mail Marketing for Small Business
E-mail marketing is an effective form of marketing that uses electronic mail to communicate directly with customers and followers. It can be used to promote products and services, make announcements and build connections with your community. Download the guide here.
Facebook Advertising for your Business
A beginners guide to setting up a Facebook Ad Account and using the Ads Create Tool to create an effective Facebook Advertising campaign for your business. Download the step by step guide here.